Business instinct,
put to work.
Different businesses. A shared concern: connect decisions to evidence and make the work useful.
Louder.Online: marketing and growth
Aaron co-founded Louder.Online. The agency's published Salesforce Developer Blog case study describes investigating a search traffic loss, analysing traffic and other signals, and prioritising content.
The case study reports a 30% traffic increase. This is a historical agency-reported team result, not a personal guarantee or a claim about a current AI engagement.
Read Louder.Online's Salesforce case study ↗
Paloren: AI business systems
Paloren is Aaron's AI agency. Its direction connects commercial strategy to research, agents, workflows and human review. A working system needs more than a model: it needs inputs, a defined outcome and a way to identify failures.
Lighthouse: marketing data
Lighthouse is a separate marketing data product. It brings benchmarks and source trails into the research behind business decisions.
Historical brand experience
Aaron's Entrepreneur biography describes experience with IBM, Ford, LG and Unilever. These are historical biography references, not a claim that those organisations currently endorse his businesses.